Brett Phares is an artist and curator working in immersive art and the built environment. With 20+ years in interactive media, he has created innovative projects for both startups and international brands, all inescapably informing the visual syntax of his personal work. He earned his MFA from Hunter College in Integrated Media Arts, and MA in Art History, Theory and Criticism from SUNY Stony Brook. He has shown his artwork internationally; has written and taught on our habituated blindness of the everyday; is cofounder of Alys Beach’s annual light art exhibition Digital Graffiti, named by Smithsonian Magazine as one of top five immersive art experiences in the world; and founder of awestruct, an immersive art/tech startup.